John comes from a creative industries background, with over 20 years of experience in managing creative & cultural businesses including theatres, festivals, museums, tourism and marketing agencies.

As Managing Director, John works with our partners on the design and delivery of our creative industries incubator and accelerator programmes, and creative industries development projects.

John represents Advantage Creative on a wide range of investor networks, and is often involved in a mentoring capacity to help creative entrepreneurs develop their business strategy and pitches through incubator programmes backed by Arts Council England, DCMS, Crafts Council, Digital Catapult, and others.